For every £,$ or € you would receive if you sold your company in the traditional way, you could receive much more with our 'virtual' merger.
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If you have revenues of +£1m +$1m or €1m and profits of around 10%, this could be a fantastic build to sell strategy to maximise your personal exit
"Why have a 5 year exit plan when you can do it in 2 or 3, with far more cash on exit?"
Launching Across the UK, EU and USA on October 1st 2020
What is an Agency Virtual Merger?
An Agency virtual merger gives you all the benefits of merging your agency with other marketing focused businesses that are a strategic fit, but without the high cost, risk and contractual obligations of a traditional merger framework. Also;
Throughout the deal you are in control of your agency and brand. You make the business decisions you've always made. But with the added firepower of a proven growth team behind you.
You make the decisions
At anytime before the sale of the business group, you can decide that the merger path is not a fit for you and reverse your inclusion at no penalty and no contract break. It's important to know, you are in control.
You can reverse.
Once onboard, you are still the CEO and run your agency in exactly the same way as before, chasing business, winning deals and building value. In effect, nothing changes except the cash value of your exit.
You stay in control
You will become a part of an international virtual agency group. We do not take an equity stake in your company, you retain full control. If you are planning to sell in the next 12-36 months, this is by far the best growth strategy.
The owners of each agency contractually agrees to a ‘virtual merger’ and become part of a larger notional group of companies in order to take advantage of cross selling, up selling and cost consolidation opportunities that may not, as small businesses be open to them.
Let’s say you decide to work with us to merge your agency functionally, but not legally, with an SEO company, a PR company, a marketing Software Development business and a Design Agency. All synergistic businesses, with the same kind of customer profile.
The strategy allows your business to gain all the values of being a part of a merged business, with all the cross selling, upselling and joint venture potential that entails. The agencies onboard 'act' as if they are one cohesive, merged business. Each partner builds maximum value into their business until the entire group is ready to be sold as a group to a strategic buyer. Download our Virtual Merger PDF for more details and to book in a call, if this could be of interest.
How We Merge, Grow and Sell Your Agency For Maximum Value
Why do it alone?
Strength in numbers
How you stay in control
Small agency sales can be tricky. The pool of cash buyers is limited, meaning you will likely sell for around 3X EBITDA. These kind of sales mean getting your payout can take years.
By joining a 'virtual merger' each new agency within the group helps the companies involved to grow while increasing the potential value of the entire group, on exit. EBITDA can rise to X6, X9 or more.
Shares are not transferred to the holding company that will be sold until the very last moment, before a sale is agreed and finalised. meaning you retain your equity right up to the sale day.
Our profits are entirely taken from the value that we and our partners bring to the merger process. We drive the merger value while you drive the value if your business. Both are key to a large exit.
How we are paid.
In Partnership With a Major International Venture Capital Company
Learn More in the Strategy Plan
You will be partnering with the keenest minds in Private Equity, M&A, Law, Tax, Capital Raising, deal structuring and Investment Banking, with backgrounds from Goldman Sachs, PwC, UBS, Eversheds, The Carlyle Group, and Rothschild.
Our fees come from value creation. A success fee of 20% of the difference between the value of the company at admission to the group (i.e., 3.0X EBITDA for each company in the group) and the higher value of the company at the time of terminal sale/exit.
If you are interested in exploring how working with us could be the answer to selling your agency at it's maximum value, read our strategy proposal by clicking the button below. Once you've seen how the pieces fit together, schedule a call with us. If things go well, we'll set up a meeting ( video call or in person) to talk terms and expectations. After that, if you decide to move forward, we'll send you the agreement for to sign up and get on board.
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